RevTech Insider: AgentExchange, Program Shifts, and MCP Momentum
What's happening in revenue tech and what it means for partnerships teams
Introduction
Welcome to RevTech Insider, a read for people running partner programs in revenue tech.
We’ll share short, POV-forward looks at what’s moving in the space: platform launches, partner program shifts, AI tooling, and M&A. Think informational, not instructional. The deeper “how to act on it” work lives in our monthly and quarterly ATLAS reports.
This issue: AgentExchange, a HubSpot program shake-up, MCP momentum, and three deals reshaping the revenue stack.
Salesforce launches AgentExchange
With 200+ initial partners and 650 pre-built agentic assets which have been reviewed by the Salesforce team, this is an interesting approach to solving a big problem for agentic AI users. Agents gaining access to tools and skills which are not pre-vetted have created a ton of security and stability issues for users, and they will only increase with adoption.
We are not convinced that Agent adoption and tooling will fit the form factor of a traditional marketplace like this. We expect people will have general-purpose orchestrator agents which interact with platform-specific agents. But it is awesome to see Salesforce taking a swing at the problem.
HubSpot launches Solution Partner Program fee
HubSpot introduced a membership fee for partners and a minimum activity level to remain in the program. This follows a trend we’re seeing across programs where many teams are prioritizing quality over quantity when it comes to partner investments.
That being said, it is interesting timing given AI tooling is making it easier than ever before to scalably engage with long-tail partners and create value.
MCP is the standard for agentic AI integrations, and top companies are increasing their capabilities
Top revenue tech companies like Gong, HubSpot, Outreach, Apollo, Gainsight, ChurnZero, and Microsoft launched increased MCP support in Q1, making it easier for AI tools to access revenue data programmatically.
We have been using the HubSpot MCP capabilities for many of our own workflows since the launch earlier this year.
M&A Activity
Salesforce closed its acquisition of Qualified this month. Qualified had previously raised $163M in funding and was an AppExchange partner since 2018.
Seismic and Highspot are merging to create the largest sales enablement platform.
Clari + Salesloft announced the sunsetting of Drift in March, following their 2025 merger.
Conclusion
The throughline across all four stories: the platforms, programs, and protocols partner teams rely on are being rebuilt around AI. Marketplaces for agents. Programs tightening at the top. MCP as the new integration layer. And consolidation shaping who owns the stack your partners live inside.
More soon. If there’s a story you want us to cover, reply and tell us.
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Atlas by Partnership Leaders Analyst Team