RevTech Insider: AgentExchange Update, Fin AI Platform, and Clay's Partner Relaunch
What's happening in revenue tech and what it means for partnerships teams
Introduction
Welcome back to RevTech Insider, a read for people running partner programs in revenue tech.
We’ll keep sharing short, POV-forward looks at what’s moving in the space: platform launches, partner program shifts, AI tooling, and M&A.
This issue: AgentExchange after TDX, more MCP momentum, Intercom’s Fin platform expansion, and Clay’s partner program relaunch.
Salesforce ships AgentExchange at TDX
With AgentExchange now live since TDX on April 15, Salesforce has unified AppExchange (~10,000 apps), the Slack Marketplace (2,600+ apps), and 1,000+ Agentforce agents and MCP servers into one catalog. Salesforce also added a $50M Builders Fund and an in-Slack agent browser. Notion reportedly cut its sales cycle from four months to three weeks after listing.
Our take from last edition still holds. We expect agent activity to flow through general-purpose orchestrator agents which interact with platform-specific agents, not directly through marketplaces. But it is good to see real product shipping with early customer traction.
MCP momentum continues, with Salesforce launching Headless 360
The Q1 wave we covered from Gong, HubSpot, Outreach, Apollo, Gainsight, ChurnZero, and Microsoft has kept building, with more vendors adding MCP support and tighter integration into agent runtimes like Claude Code, Cursor, Codex, and Windsurf. Salesforce also launched Headless 360 at TDX, which adds 60+ new MCP tools, 30+ coding skills, and free Hosted MCP Servers in every Developer Edition org.
We continue to use HubSpot MCP capabilities for many of our own workflows and have been adding more vendors as their MCP support has shipped.
Intercom expands Fin into a full AI platform
In the past six weeks, Intercom made three Fin announcements:
Fin Apex 1.0 (March 26): a custom support model hitting a 73.1% resolution rate, ahead of GPT-5.4 and Claude Sonnet 4.6.
Fin API platform (April 3): four developer feeds, contracts from $250K/year.
Fin for Sales (April 27): the same Fin agent extended into sales conversations.
Intercom is positioning Fin as a full AI platform rather than a support feature. We expect this to change how partner teams think about Intercom, especially partners in sales tooling who have not previously seen Intercom as a competitor.
Clay relaunches its partner program
After pausing applications late last year for a redesign, Clay relaunched its partner program with two tracks:
Solutions Partners (agencies, consultancies, integration shops): a public directory, certifications, co-marketing, and the new Clay Partner Growth Fund.
Integrations Partners (tech partners building on Clay): structured resources, usage insights, and a clearer scaling path.
Conclusion
Revenue tech and the partner programs around it are continuing to be rebuilt around AI. Marketplaces for agents going live. MCP momentum across more vendors. AI platforms expanding into new functions. Partner programs getting more formal.
More soon. If there’s a story you want us to cover, reply and tell us.
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Atlas by Partnership Leaders Analyst Team