RevTech Insider: Salesforce-Contentful, ZoomInfo's GTM.AI, and HubSpot's Open Ecosystem
What's happening in revenue tech and what it means for partnerships teams
Introduction
Welcome back to RevTech Insider, a read for people running partner programs in revenue tech.
We’ll keep sharing short, POV-forward looks at what’s moving in the space: platform launches, partner program shifts, AI tooling, and M&A.
This issue: Salesforce’s acquisition of Contentful, ZoomInfo’s GTM.AI launch, HubSpot’s open-ecosystem vision, and more MCP momentum across the revtech stack.
Salesforce acquires Contentful
Salesforce agreed to acquire Contentful on June 1, bringing the headless CMS used by 4,800+ brands into its Headless 360 stack. Agentforce agents can now access Contentful’s content directly, without going through third-party CMS partners.
In the same window, Salesforce also made Piper (an inbound SDR agent) and Hunter (an outbound prospecting agent) generally available within Agentforce. Both came from the Qualified acquisition we covered in our first edition.
ZoomInfo launches GTM.AI
ZoomInfo launched GTM.AI on June 1 as a headless, MCP-native context layer. Its database of 100 million companies and 150 million professional contacts is now accessible to 15+ AI platforms (Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, ChatGPT, and others) through a single MCP connection.
ZoomInfo is positioning itself as the data layer behind whichever AI platform a customer uses rather than building separate integrations per CRM.
HubSpot publishes its open-ecosystem vision
HubSpot published its open-ecosystem vision for the agent era on May 22. The vision commits to full API parity, meaning any AI agent can execute any platform action through APIs and MCP servers. Upcoming work will let partners build and list custom MCP servers and connectors in the HubSpot marketplace.
This extends the MCP foundation HubSpot shipped in spring 2026, which we covered in our last edition. The shift is from app listings to agent-based distribution.
More vendors ship MCP support
More vendors shipped MCP support this window:
Apollo.io launched an MCP connector for Perplexity Computer on June 3, putting its 230M+ contact database and full outbound loop into Perplexity for Pro plan users.
Gainsight launched MCP servers for Skilljar, Customer Communities, and Product Experience on May 27. The servers connect Claude, ChatGPT, and Microsoft Copilot Studio across the customer journey.
Salesforce expanded Agent Fabric with MCP server support and a Trusted Agent Identity protocol for cross-platform authentication on May 26.
Join the top RevTech teams and their partners at Catalyst this August in New York.
Leaders from ServiceNow, Dataiku, Retool, Vercel, Rocketlane, Lusha, Merge, Fundraise Up, and more are already registered.
See who’s attending and learn more about Catalyst.
Atlas by Partnership Leaders Analyst Team
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